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Organic Tee
MAR 2022
Brief
Organic Tee Star is a merchandising printing company, active on the Bulgarian market for 15 years now. As a logical expansion of their brand, they wanted to extend their business abroad and refresh their identity.
They needed to rebrand their company, so as to be compatible to the US market, introducing themselves through a contemporary, user-friendly and minimalist website. In addition, they required an overall art-direction to navigate their overall brand digital and physical presence.
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Branding
& identity
Recap
I took on the challange of overall rebranding. There was a clear need for a new logo and fresher color scheme. They were looking for modern, stylish and organic feel to represent their company philosophy.
Web design
Summary
For the online store, they wanted a digital experience that reflects best their identity and business. In addition, it needed to be developed with great user experience in mind since they handle thousands of products and variations among them. We settled on the perfect solution for them after I presented a few design concepts.
Art direction
Overview
They needed guidance on how to implement effectively their new brand identity. So, I created detailed brand guideline and instructed them on how to speak natively with their brand in a digital and offline environment.
More about the project - coming soon ...
What are they saying about me?
"It was a great pleasure working with Valeri. Previously we had only out-dated website created in mid 2000th, we were excited to create new one but had no idea how to do it, no thoughts regards the visuals and ways how to present our company and production...
Deyan Angeloev
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